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In 2001, author and consultant Patricia Seybold could see that technology was having a profound impact on business economics. While the subscription model was nascent and SaaS, as a term, hadnt quite been popularized yet, Patricia had a few ideas that were innovative at the time. Businesses had to become more customer-centric.
And like the pioneers in marketing, there is a lot we can learn by revisiting how the pioneers in Customer Success, like Paul Teshima, realized why helping customers succeed was integral to SaaS success and in doing so, shaped this discipline. I recognized that in SaaS you had to have a more pervasive accountability to the customer.
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We've seen this before The Dotcom bust coupled with 9/11 was a cataclysmic event for outsourcers in 2000 and 2001. Virtual Agents and Omnichannel bots are well suited for repetitive call types, such as: reservations, scheduling, FAQs, basic account queries and updates, checking order status and even level-one tech support.
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