If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one
PeopleMetrics
SEPTEMBER 12, 2019
An interactive voice response (IVR) survey or a computer-generated survey can be used after a customer interacts with a contact center—the system directs the customer to the survey when the call is complete. When a customer uses a mobile app, a survey can be embedded into the app asking them to provide feedback.
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