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As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customerexperience alongside NPS. Focus on customereffort. Ask the customer about their overall experience during their most recent visit.
Sonia Bhatia Salmin, Ex-Head of CustomerExperience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. I completed my engineering in 2001, majoring in Electronics.
At PeopleMetrics, we often talk about creating an easy, or “frictionless” experience. The reason is that a great customerexperience is usually about solving a problem with as little customereffort as possible. Listen to your customers! They won’t let you down.
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