Remove 2001 Remove Personalization Remove Surveys
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5 Strategies for CX Excellence

PeopleMetrics

And make the survey as short as possible - 3 minutes maximum! This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Customer feedback should NOT be anonymous. Treat your people right.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. Market researchers might not ever know about the problem, since they usually survey a sample of their customers and may do so only once a year, if at all.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., Add an “NPS Safety” question in the very beginning of the survey. Safety is everything these days, so get to it right away in your survey. Your FIRST survey question should be: “Overall, how safe did you feel when visiting [x]?”

Surveys 121
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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. especially when building your initial program. Check off the essentials.

Surveys 60
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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

in person, digital) you have with your customers is key to delivering a memorable customer experience. In Location: refers to an actual in-person customer experience, such as a retail store, restaurant, or hotel. For example, you might ask about their most recent experience with a field services representative through an email survey.

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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

No matter your reason for looking to build your VoC, a good place to start in the Building Phase is with a relationship survey that asks customers how the overall relationship is going and how their overall experience has been. NPS is often used in this survey, which helps pinpoint the strength of the customer–company relationship.

Surveys 83
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The 3 Most Valuable Types of VoC Alerts

PeopleMetrics

Taking action on an individual customer response to a survey about a recent experience is the most direct evidence of ROI for VoC programs. This blog post is about the alerts that are triggered based on a customer response to a survey. Alerts allow companies to recover lost customers, recognize star employees and generate new leads.

Morale 78