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5 Strategies for CX Excellence

PeopleMetrics

And make the survey as short as possible - 3 minutes maximum! This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Customer feedback should NOT be anonymous. Treat your people right.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

These recommendations are assuming a post-transactional survey with people-based touchpoints (e.g., Add an “NPS Safety” question in the very beginning of the survey. Safety is everything these days, so get to it right away in your survey. Your FIRST survey question should be: “Overall, how safe did you feel when visiting [x]?”

Surveys 120
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From the Internet to AI: How PeopleMetrics is Embracing the Next Research Revolution

PeopleMetrics

Twenty-five years ago, in 2001, I founded PeopleMetrics with a clear vision: the internet was going to fundamentally change the way market research was conducted. No more waiting weeks for top-line results or for an analyst to ask the tabs person to pull a response rate report for a given project. It was like magic!

Surveys 71
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

While one person, or maybe a couple or a family, makes the final decision in a B2C transaction, there are many decision makers involved in a B2B deal. SURVEY RESPONSE RATE: 15 - 30%. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Usually 1-2.

B2C 122
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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

in person, digital) you have with your customers is key to delivering a memorable customer experience. In Location: refers to an actual in-person customer experience, such as a retail store, restaurant, or hotel. For example, you might ask about their most recent experience with a field services representative through an email survey.

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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. especially when building your initial program. Check off the essentials.

Surveys 59
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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

No matter your reason for looking to build your VoC, a good place to start in the Building Phase is with a relationship survey that asks customers how the overall relationship is going and how their overall experience has been. NPS is often used in this survey, which helps pinpoint the strength of the customer–company relationship.

Surveys 83