The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
The Demand Gen report found that two-thirds of buyers said they give strong credence to peer reviews and user-generated feedback. We’re seeing pressure in B2B to have customer experiences that live up to the experiences that B2C high-tech innovators provide,” explained Tommy Jenkins, vice president of marketing at AvidXchange.
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