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I have been consulting on Customer Experience since 2002. Use BigData wisely. One of the things Causon advises is for companies to consider how they use bigdata. Customer Experience design is often through the lens of the organization rather than from a customer’s point of view.
This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Bigdata can be used to research past behavior. The post Embrace New Ways of Thinking in 2016 appeared first on Beyond Philosophy | CX Consultants | Customer Experience.
It appeals to me because it uses a data-driven approach. Customer Science is a product of a perfect storm of artificial intelligence, the information provided by BigData, and the interpretation of that data through Behavioral Science. appeared first on CX Consulting. Follow Colin Shaw on Twitter @ColinShaw_CX.
This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. Bigdata can be used to research past behavior. The post Embrace New Ways of Thinking in 2016 appeared first on Beyond Philosophy | CX Consultants | Customer Experience.
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