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With that in mind, I have some predictions for the trends in CustomerExperience for 2020 and beyond. . I also shared the research I undertook in the last quarter of 2019 to position my global CustomerExperience consultancy in the marketplace. . CustomerExperience has matured. Ideas also get trendy.
By examining the latest developments in artificial intelligence (AI), the Times correspondents show how virtual voice assistants such as Siri and Alexa squandered their early advantage and left room for the rise of chatbots that use Conversational AI technology. Chatbots are, indeed, a different kind of virtual assistant.
In addition to tried-and-true foundational practices, our group of professionals shared their insights into new ways of approaching demand generation, improving content marketing, and leveraging early forms of machine learning and AI — all within the framework of a vastly expanded appreciation of the central role of the customerexperience.
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The applications also extend into retail, where they can enhance customerexperiences through dynamic chatbots and AI assistants, and into digital marketing, where they can organize customer feedback and recommend products based on descriptions and purchase behaviors.
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