The Definitive Guide: IVA vs IVR and What’s Right for Your Contact Center
SmartAction
FEBRUARY 27, 2023
Two popular options are Interactive Voice Response (IVR) and Intelligent Virtual Agent (IVA). Each option has a role in customer service depending on what parts of the customer experience businesses want to automate and which parts they want live agents to handle. What is an Intelligent Virtual Agent (IVA)?
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