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I have been consulting on Customer Experience since 2002. When you consider the resources devoted to the cause over the past two decades in customer service teams, and all the CRM and customer feedback software you can buy now, it is disappointing that it isn’t showing results. .
I don''t know how many clients I''ve had to talk off the marketing ledge and get them to focus on the task at hand: use VoC/CX surveys to genuinely listen to your customers and, of course, act on their feedback. The article is based on research that was summarized in an HBR article in May 2002. and do nothing with the feedback."
But waitisnt that basically what a CRM lets you do? CRM (customer relationship management): Primarily focuses on managing customer experience from a sales or support angletracking leads, storing customer data, and logging customer communication for future reference. Why Would You Need CX Software?
You have a long career in analyzing and consulting on front office BPO ecosystems, including contact center outsourcers, CRM technology players, offshore development agencies, and industry associations. Within a couple of days, I got a callback and they were asking if I’d be interested in interviewing for their CRM team.
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