Remove 2002 Remove Customer advocacy Remove Customer emotions
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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast.