2002 Customer advocacy Marketing 
Beyond Philosophy
DECEMBER 11, 2020
I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). and all the other things you don’t want for your Customer Experience.
Talkdesk
MAY 23, 2019
One of the most interesting ones was I built a car sharing business for Shell back in about 2001, 2002. But, and then around about, sort of, 2008, 2009 I thought, well if I’m going to make a fair go of this idea of being independent, then I can see the way the market was developing. Did a bunch of really fun things.
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