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Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.
In “ Thinking Fast and Slow ,” Professor Daniel Kahneman, Nobel Memorial Prize in Economic Sciences recipient in 2002, explores why our mind plays tricks on us. Second, be careful about introducing an anchor when you want to know another person’s opinion. What he discovered is that our “intuition” is not what we thought it was.
This research emphasizes the fact that those organizations that truly embrace the ideology behind a culture of Customer Centricity have enormous potential for opportunity and growth in a new market. China Sees the West as Thought Leaders of Customer Experience. How to Measure CustomerEmotions. Billions of them.
In other words, the Customer Experience matters here more than it did even a couple of years ago. A new global survey released by Amdocs last month reported a trend in the region where consumers demanded more control and personalization in their Customer Experiences with their Telecom provider. Are you ready?
” Pine says Customer Experiences should be memorable, personal, and emotionally engaging, so customers value the time they spend with your company. In other words, Pine says if customer service is time well-saved, Customer Experiences are time well spent.
That’s a part of the storytelling that creates emotional connections with a brand. If you like the idea of the founder coming from humble beginnings or the tale of a successful person being self-made, it might be because you can relate to them. This exercise allowed my potential clients to understand the concept personally.
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