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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

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The Best CX Software Of 2025

Interaction Metrics

That’s why at Interaction Metrics, we help companies cut through the noise and make meaningful improvements in the customer experience. this is what we do at Interaction Metrics. Journey mapping : We favored tools that visualize every step of the customer experience , from first-click excitement to post-purchase hiccups.