Beyond Philosophy
FEBRUARY 8, 2020
Since 2002, Beyond Philosophy has focused on growth driven by an improved Customer Experience. Moreover, our work with RICOH Canada, the printer company, improved their NPS by 34 points in 30 months and also increased printer sales by 10 percent—and this was in a declining market. So, how do we get growth?
Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. Are you too focused on sales revenue? Sometimes, the only time senior management ever deals with customers is when there is a significant sale on the line. I wondered how I did that.
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Beyond Philosophy
NOVEMBER 16, 2023
Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. For example, I’ve had my own company since 2002, and I’ve considered each area. I would then get a cut of all the pens sold via that link.
Beyond Philosophy
JULY 13, 2021
When I was writing my first book, Building Great Customer Experiences , back in 2002, I interviewed a source from BMW who said something I never forgot: “We don’t have any ‘Only-ers’ in our organization.” ” He meant that no employee did only one thing, like be an engineer or a sales associate.
Beyond Philosophy
SEPTEMBER 24, 2020
It reminded me of 2002 when I first started talking about getting into Customer Experience. Sure, there are outliers where a business makes a small adjustment to the process and ends up with 300% growth, or, to the contrary, a 50% loss in sales. There are a few out there, but not an overwhelming amount.
Beyond Philosophy
SEPTEMBER 26, 2019
When I started Beyond Philosophy back in 2002, nobody knew us. Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases.
Beyond Philosophy
APRIL 20, 2023
So, I quit that job and moved to an engineering-based company with plans to become a sales manager with a sales team. So, I was sure that if we took a proactive approach and instituted an outbound sales team effort, we would enjoy an avalanche of new projects too numerous to count. So, I set up a telemarketing team.
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