Remove 2002 Remove Self service Remove Upselling
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How Atlassian Used Automation to Build a $4 Billion Company with More Than 100,000 Customers

Solvvy

Back in 2002, Atlassian launched their first product, Jira. This piece of the puzzle neatly bridges the self-serve buying process with the self-service support model. In order to help customers engage with their products, answer their questions, and upsell them on paid features, Atlassian uses in-product automation.

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The Best CX Software Of 2025

Interaction Metrics

Founded in 2002 (and famously acquired, then re-acquired, in multi-billion-dollar deals), Qualtrics has analyzed billions of conversations and supports 3 million frontline users, showcasing how it scales to meet enterprise-level needs. Maybe youre drowning in customer calls and need smarter self-service tools.