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Is Outbound Telesales Making a Comeback?

Robert Davis

In 2003, the FTC established the National Do Not Call (DNC) Registry to give consumers a choice about whether they wanted to receive unsolicited sales calls from telemarketers. Let’s face it; the outbound agent will encounter many more “no’s” than “yes’s.” Outbound selling requires certain “mettle” in the face of rejection. List yield.

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

In 2003, the FTC established the National Do Not Call (DNC) Registry to give consumers a choice about whether they wanted to receive unsolicited sales calls from telemarketers. Let’s face it; the outbound agent will encounter many more “no’s” than “yes’s.” Outbound selling requires certain “mettle” in the face of rejection. List yield.