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For the long term win, Customer Experience Management needs to be a continuous process of collecting - and acting on - customer insights. It needs to be a comprehensive strategy with engineering, analytics, sales, marketing, and all job functions sharing the same appreciation for the customer and aligned with the same objectives. #2
The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. Davide Chiavelli Customer Experience Management and Analytics Consultant at CIQUAL. Andrew McFarland Senior Vice President, ChiefCustomerOfficer at Black Box. linkedin Why?
Our favorite content from Adrian: How to make sure that employee analytics and monitoring doesn’t destroy your employee and customer experience. A Center-Out business architecture enables better and more empathetic customer experiences – Interview with Don Schuerman of Peg. Dennis Wakabayashi. Lynn Hunsaker.
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