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The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. CustomerCentric Employee Engagement.
At the highest level, we’ve seen the rise of the ChiefCustomerOfficer (CCO), an executive with the authority and visibility to create a culture of customer-centricity. Customer experience is all too often seen as a discretionary cost and not a revenue driver. Yes, it’s important. But how important?
LinkedIn: Augie Ray – Vice President Analyst – Customer Experience for CX and Marketing Leaders – Gartner. Our favorite content from Augie : The COVID-19 Dilemma: Remaining Customer-Centric When Customers Expect Incompatible Pandemic Rules. 20 Ways to Empathize With Stressed Out Customers.
The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. It’s also a lagging indicator, meaning it doesn’t help teams proactively flag and address customer experience issues in real-time. Andrew McFarland Senior Vice President, ChiefCustomerOfficer at Black Box.
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