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The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. EmployeeEngagement: Putting the Cart Before the Horse?
The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. This will give you the intel on how to take action to improve your relationship with the customer and improve their experience. Include NPS with CSAT, CES, FCR, employeeengagement, emotion, etc.
If you seek to make a great impact in employeeengagement, this is one place where you’d want to invest in increasing your knowledge. Many organizations attempt to focus on the customer experience while neglecting to focus on their own employee experience. ChiefCustomerOfficer, FrontSpin.
She is known globally for transforming businesses to earn customer-driven growth. A 5-time ChiefCustomerOfficer and coach to over 20,000 leaders, her practices are field-tested and proven. She is often quoted in industry journals on leading morale, employeeengagement, customer experience, and teamwork.
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