Beyond Philosophy

MAY 31, 2016

The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. The figure below illustrates their findings.

Customer advocacy 279

Customer advocacy Chief Customer Officer Employee engagement Consulting 279

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. I would NEVER rely on NPS as the only measurement of customer perception." Jeannie Walters TEDx Speaker, Customer Experience Expert, Trainer, Consultant, Podcaster. Peter Lavers Customer Experience and CRM Expert.

Consulting 126

Consulting Consulting Metrics Feedback 126

Horizon CX

DECEMBER 27, 2019

The research was conducted between September 24, 2019, and November 25, 2019, and targeted CX Professionals within B2B organizations with titles ranging from Chief Customer Officers and VPs of CX to Directors and Managers of CX. This blog is a summary of those findings. Choice of NPS as a Primary CX Metric.

B2B 52

B2B B2C Surveys Metrics 52

Netomi

JANUARY 5, 2022

She is known globally for transforming businesses to earn customer-driven growth. A 5-time Chief Customer Officer and coach to over 20,000 leaders, her practices are field-tested and proven. Our favorite content from Lincoln : Customer Success Capacity Planning Guide & Calculator. Lynn Hunsaker.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98