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The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. Brands that embrace these new NPS best practices unlock accelerated growth and long-term advocacy because they possess an advantage on customer experience. Connecting NPS-Based CustomerCentricity to Business Growth.
In purely technical terms, Net Promoter Score is a metric to compute customer loyalty. It can also be defined as a method to calculate customer experience based on surveys. As per a poll’s findings, half companies that took part in the survey said they use NPS to improve their customer experience.
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