Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Since 2003 NPS has grown in popularity. Customer Effort Score (CES) CES measures how easy or difficult customers find it to complete a task.
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