2003 Customer effort industry standards 
COPC
MAY 19, 2023
Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Since 2003 NPS has grown in popularity. Customer Effort Score (CES) CES measures how easy or difficult customers find it to complete a task.
Lumoa
NOVEMBER 8, 2018
According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).
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