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You can easily see that NPS is the most common CX metric: almost two thirds of companies follow it. Three Customer experience Metrics The Customer Experience Metrics are the KPIs the business follows that involve customers’ input. Since 2003, when the metric was first introduced, NPS has been gaining popularity.
However, this ongoing argument about the “right” metric is misguided. Let’s delve into each of these most commonly used metrics. Since 2003 NPS has grown in popularity. Many clients use multiple metrics to measure customer satisfaction. Comparing these metrics, I consistently observe a strong correlation among all three.
Getting the most value out of your NPS program is more about first having a winning process , which then unlocks those optimal metrics. The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. Traditionally, NPS was viewed as a boardroom-only metric.
The fairly new metric, which turns 21 this year, is widely used across the globe to calculate customer loyalty. In purely technical terms, Net Promoter Score is a metric to compute customer loyalty. ” He called the metric the Net Promoter Score or NPS®. The answer is a resounding yes!
During my ten years plus tenure as a corporate CX director, I introduced NPS to the leadership team to which they readily understood the concept and its simplicity and fully embraced NPS as the key performance metric in evaluating customer satisfaction and loyalty. It complements other CX metrics but is less likely to stand alone.
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