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You’ve conducted surveys, created committees, put in recognition programs, and still you struggle. This results in higher profits, lower costs, higher customer retention and referrals. Pierce, O’Driscoll, Coghlan, 2004). A Towers Watson survey, shows that only half of managers set effective employee goals. What to do now.
BM: Generally, the customer engagements I’m proudest of are those where the value of becoming more customer-centric has been amply demonstrated and I’ve “converted” sceptics within the company. More specifically though, about 18 months ago I implemented a VoC survey for an IT Helpdesk that ended up saving all their jobs.
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
Surveys as a viable means of measuring the customer experience is in doubt as response rates for surveys has been and continues to decline. While email surveys are without question the most convenient method to collect VoC, there can be significant sample bias and non-response issues.
Launched in 2004, Campaign Monitor is an email marketing platform catering to businesses of different sizes. With the help of their platform, businesses can build 180-degree and 360-degree surveys to gather feedback from their employees. Headquarter: Melbourne, Australia. Founder/ CEO: Alan Downie and Matt Milosavljevic.
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