Remove 2004 Remove Customer retention Remove SaaS
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Product-led Growth: What It Is and Why You Need It

Totango

Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Why Are SaaS Businesses Opting for Product-led Growth Strategies?

SaaS 126
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Part 2: The Strategic Role of B2B Customer Support

TeamSupport

Although the fundamental Support model may not need to change, the objectives and outcomes from Support operations must increasingly focus on sustaining and retaining existing customer relationships. Being prepared to engage customers proactively is essential to assuring that customers can successfully adopt and apply the products they have.

B2B 81
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Part 3: The Strategic Role of B2B Customer Support

TeamSupport

Whether Support is motivated by customer retention, operational efficiency, financial contribution, or attainment of customer satisfaction, the key is to define and achieve positive business results from support operations with strategies that align to tangible and measurable support metrics.

B2B 89
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Inside Customer Success: HubSpot

Amity

Eventually, I began leading a team of Customer Success Managers in our corporate group, and now I lead the mid-market group as well -- the biggest chunk of HubSpot’s customers. How did you get started in Customer Success and what was your path into your current role?

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

She has served clients as an independent consulting partner since 2004. He authored the Customer Success book for Wiley! He helps SaaS companies grow by taking full advantage of the SaaS business model and unique distribution methods this model allows. . Customer Service Leaders: Martha Brooke.