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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. It was a tough audience. It was not an unfair question, but it was one for which I had no answer.

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Amazing Business Radio: Martha Brooke

ShepHyken

About : Martha Brooke founded Interaction Metrics in 2004 with the mission of dramatically improving the customer experience. “Want great customer feedback? It starts with having really authentic conversations. Open-ended questions are where the gold lies.” – Martha Brooke.

Feedback 209
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Amazing Business Radio: Martha Brooke

ShepHyken

Shep Hyken interviews Martha Brooke , founder of Interaction Metrics. In 2004, Martha founded Interaction Metrics to help clients get more value out of the customer experience they provide. The Future of Customer Feedback. How to Get the Most Out of Your Customer Feedback Today and Beyond. Customers love to be heard.”.

Surveys 188
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Interaction Metrics Launches a Brand Overhaul

Interaction Metrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. Interaction Metrics research methods and workshops are the most scientific, yet cost-effective in the Customer Experience industry.

Metrics 62
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The Manager’s Guide to Call Center Service Levels

Fonolo

In the world of contact center metrics, service level has always held a special place. This metric is universally understood across the industry, and clearly conveys how quickly customer calls are answered by support agents. Rockwell, which got out of the call center business in 2004, was one of the pioneers of the technology.

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HoduCC’s SMS Integration with Route Mobile

Hodusoft

Established in 2004, the company has emerged as one of the best cloud communications platform service providers, offering Communication Platform as a Service (CPaaS) solutions. Through its advanced solutions, it empowers businesses to engage with customers through secure, scalable, and efficient messaging channels.

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Part 3: The Strategic Role of B2B Customer Support

TeamSupport

Whether Support is motivated by customer retention, operational efficiency, financial contribution, or attainment of customer satisfaction, the key is to define and achieve positive business results from support operations with strategies that align to tangible and measurable support metrics.

B2B 89