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What Customer Emotions Drive the Most Value

Beyond Philosophy

The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. That was in 2004. What Customer Emotions Drive the Most Value. 15 years ago, in Munich, I was asked a question I couldn’t answer when presenting to an insurance company. I didn’t know.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. Once you submit, we compare your answers against what we know about the market and send you a free personalized report about where your organization is today. It was a tough audience.

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Subconscious Clues That Call People to Action

Beyond Philosophy

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. As Aagaard points out, which gym a person joins is often driven by where the gym is. There are so many options that it can delay a decision.

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Amazing Business Radio: Martha Brooke

ShepHyken

People tend to look think of extremes when giving feedback, but what 5 stars means to one person may not be the same for another. About : Martha Brooke founded Interaction Metrics in 2004 with the mission of dramatically improving the customer experience. Quotes: “There are fewer amazing companies than one would like.

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Recommend top trending items to your users using the new Amazon Personalize recipe

AWS Machine Learning

Amazon Personalize is excited to announce the new Trending-Now recipe to help you recommend items gaining popularity at the fastest pace among your users. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. They are gold…or, I should say, diamonds. Click here.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Millennials (also called Gen Y)- born in between 1982 and 2004. The key to dealing with the Matures is to up your personalization when providing customer support. Matures- born before 1945. Baby Boomers- born between 1946 and 1964. Gen X- born between 1965 and 1981. Gen Z- born from 2005 to present.