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The history of Customer Success dates all the way back to 1995 when Concur became the first SaaS company by putting their product into what is today known as the cloud. In 2004, Salesforce came up with the Customer for Life program, and set the foundation for all of the reasons we are so focused on Customer Success today.
I got started in this industry back in 2004, shortly after I graduated from college. This was back before SaaS companies were given that acronym -- they were called ASPs (Application Service Providers) back in the early 2000s. That’s made up of 2 things: The customers you upsell, and the customers you lose.
Agents are trained to deal efficiently with calls, help customers navigate the website, assist them with form filling and check out, and to upsell products that the customer would have missed without the agent’s guidance. which she founded in October 2004 and grew into a global SaaS solutions provider for Intellectual Asset Management.
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