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in 2005 to a high of 77.0 In between 2005 and 2017, CSI fluctuated between these two points. Benchmark metrics. Customers also might take their frustration out on your staff, which lowers team morale. Customer satisfaction fluctuates year-on-year, which may affect how they perceive your brand.
It also benchmarks the customer experience against your brand promise. The result was phenomenal as Target celebrated its best year in terms of revenue generation since 2005. A little recognition of their good work can certainly do a lot of morale-boosting. Always Empower and Reward Your Employees.
According to CustomerThink, the CX movement got its start around 2000 and was popularised roughly 5 years later, in 2005. It is an ever-evolving concept, and the simultaneous evolution of the contact centre is often the benchmark for success, setting apart proactive brands from reactive competitors. AI: Here to stay.
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