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(Forrester, 2022) 80% of CEOs believe they deliver superior customer experience. Only 8% of their customers agreed. Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage.
All that makes it hard to solve customer problems and retain their business, which is the primary job of most customer service teams. One customer support team measured the impact of fatigue through its customereffort scores. Survey scores were eight percent lower in the afternoons, when employees were tired.
Let’s explore the reasons why customer delight doesn’t always ensure customer loyalty, and what strategies you can use instead. The way a company perceives itself and its initiatives are usually worlds apart from the views of their customers. In 2005, Bain & Company surveyed 362 firms.
The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.
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