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I recently participated in a CustomerExperience Day webinar with two other leaders in our field, Joe Pine and Lou Carbone. I learned a few things that I would love to share with you, and discussed on my most recent podcast , regarding where we are now with CustomerExperience and, perhaps more importantly, where we are heading.
Back in 1994, Steve Jobs introduced a concept at an Apple conference: that the design of their products should begin at the desired CustomerExperience and work backward from there. Not long after that, Joe Pine co-authored a book called The Experience Economy , that changed the way at looked at the future of business.
Now, machines are developing emotional intelligence as well. The latest developments in this field are changing the way we can measure authentic customeremotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customeremotions in real time on our latest podcast.
Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customeremotions. In my experience, many organizations fail to evoke a specific customeremotion. Most people agree that customeremotions are essential to an experience.
For anyone who appreciates a truly customer-centric organization, one that is invested in its stellar reputation for ongoing trust and value creation, customerexperience optimization and building employee ambassadorship, Wegmans is the company to emulate. Michael Lowenstein, Ph.D.,
The Peak-End rule states that people remember an experience’s strongest emotion (the Peak) and its concluding emotion (the End). These emotions could be positive or negative. In a contact centre, organisations should understand: What is the Peak emotion of the call? Satmetrix Systems, Inc., About Colin Shaw.
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