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Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Temkin, 2018) Just 34% of respondents report they have three or more years of experience developing end-to-end journeymaps, and 83% report their organization struggles to use customer journeymaps to identify and prioritize CX efforts.
The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many – most – are still struggling with the concept , choosing instead to focus on sales, metrics, and maximizing shareholder value. Remember that this was 2005. No argument there.
Customer experience metrics have penetrated most organizations. Whereas for help desk, customer journeymapping becomes a piece of cake. They have successfully used customer journeymapping to gain insights into new opportunities. The Disney Magicband is the result of their customer journeymapping efforts.
In 2005, Bain & Company surveyed 362 firms. Use the information from the surveys to help build your processes – as well as being the backbone of journeymapping sessions. Discover the latest customer service trends and live chat metrics to inform your CX and online sales strategy. Are You as Delightful as You Think?
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