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‘Employee engagement’ has many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior. question, the consistent financial impact of engagement on individual companies and their customers, i.e. on a micro level, needs to be addressed, understood and reported.
Having studied drivers of customeradvocacy behavior for over a decade, the relationship between engagement and advocacy is marginal and superficial. Social Customer Service: The Savior to a Successful Omni-Channel Strategy. Adopting an “Outside-In” Approach to Organizational Empathy in a Consumer-Centric World.
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