Beyond Philosophy

MARCH 19, 2015

Just as satisfaction has little proven connection to customer behavior, employee engagement was not designed to drive customer behavior. To build on this statement, let’s begin by looking at the results of satisfaction on downstream customer action. correlation.

Employee engagement 261

Employee engagement Customer Experience Consulting Consulting 261

Beyond Philosophy

NOVEMBER 10, 2014

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. An Insurance company reduced certain repeat calls from 76% to 6 % achieving millions of cost-cuts and also moved Customer satisfaction from 73% to over 90%. February 2006. www.mckinsey.com.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

JULY 12, 2016

Since first entering active HR use, employee engagement has had many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior. higher customer satisfaction, which leads to…. increased sales (repeat business and referrals), which leads to….

Employee engagement 170

Employee engagement Consulting Consulting Metrics 170

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Callminer

FEBRUARY 21, 2018

Jonathon is a sought-after public speaker and regularly speaks about customer success, customer-centric user experiences and cloud technologies throughout North America. The second mistake call centers make when buying call monitoring software is falling victim to heavy pressure tactics from sales staff. Stacy Caprio.

call center software 210

call center software Call Center Contact Center Interactive Voice Response 210

C3Centricity

JULY 2, 2016

The campaign ran from 2006 to 2009 and was a hilarious success, positively impacting the Mac’s image. Consistency is vital to growing a strong equity. (>> Tweet this <<) The results of doing this will be both higher sales and profits, due to being valued more than its competitors. SOURCE: Apple.

Personalization 64

Personalization Marketing Advertising Metrics 64

GetFeedback

JANUARY 12, 2020

Southwest gets lots of negative feedback on their boarding approach and yet decided that fixing this problem would raise costs and eventually cause customers to defect. Reviewing a journey map revealed that promises made by sales reps early in the process (based on incomplete info) set up the services project for failure.

Journey mapping 88

Journey mapping Airlines Feedback Customer Experience 88