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A recent article by a major employee research and engagement consulting organization led with the above headline. They were reporting on results of their national workforce tracking poll, the highlight of which was that employeeengagement had risen 1.2% Those question are: 1) Really? correlation.
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any CustomerExperience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better CustomerExperience will benefit your bottom-line expenses.
Going the next step, beyond employee satisfaction, does their engagement profitably drive customer behavior? First, what does employeeengagement, which has been around for over twenty years, actually mean? You Also Might Like… EmployeeEngagement: Putting the Cart Before the Horse?
Customerexperience darling Zappos recently reported 210 of its employees have resigned. That number might seem shocking at first glance, but in terms of employeeengagement strategy , it’s not so bad. Those familiar with online shopping or customerexperience know Zappos is not a common company.
Just on the basis of comparison to the S & P 500, the public companies singled out by Firms of Endearment returned 1,026 percent for investors over the 10 years ending June 30, 2006, compared to 122 percent for the S & P 500, more than an 8 to 1 ratio. Does it understand customers, and their individual journeys?
It comes from psychologist Jonathan Haidt’s 2006 book, The Happiness Hypothesis , and it compares your emotional, automatic mental processes to an elephant—lumbering, inflexible, and massive. Motivating CustomerExperience Improvement. If you’re a customerexperience leader, that duality is important to understand.
Here is the reality: As demonstrated again and again, if all employees are not committed to, and supportive of, CX initiatives, the enterprise – in any industry, in any locale – will suffer. HR execs and consultants would say that what is needed is a higher level of employeeengagement.
Knowing the ROI of customerexperience helps to fund CX projects and make intelligent investments in customerexperience. But a deeper examination into the question about CX return on investment gets to the heart of what customerexperience means for your business, your customers, and your employees.
livepro’s third annual CustomerExperience Knowledge Management Forums are back in 2018 bigger and better than ever before. Topic: ‘Using Analytics to improve CustomerExperience’. Topic: ‘CustomerExperience Measurement’. KEYNOTE SPEAKER SYDNEY 30th AUGUST 2018. Since joining COPC Asia Pacific Inc.
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