Making Personalization the Center of Your Customer Retention Strategy like Spotify
SharpenCX
NOVEMBER 17, 2021
Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. Spotify, originally founded in 2006 in Sweden, continues to see success. Spotify Finds Success.
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