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Bain and company estimates that the amount spent to attract new customers as high as seven times more than keeping an existing customer. And the key to keep your customers is improving your customer experience because 68% of the customers that leave you do so because they are upset with the CustomerService they received.
That number might seem shocking at first glance, but in terms of employeeengagement strategy , it’s not so bad. Those familiar with online shopping or customer experience know Zappos is not a common company. They’re built on customerservice, and they’re a common reference for customer-centric discussion.
Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. These might include customerservice speed, occasional price promotions, merchandising gimmicks, new product offerings, and the like. These companies are also invariably quite disciplined and proactive.
Here is the reality: As demonstrated again and again, if all employees are not committed to, and supportive of, CX initiatives, the enterprise – in any industry, in any locale – will suffer. HR execs and consultants would say that what is needed is a higher level of employeeengagement.
The concept of gamifying customerservice isn’t new; organizations have always incentivized employees with record-focused goal setting and friendly competitions as motivation. With gamification, the company has transformed its culture into an employee-centric environment.
Since launching in 2006 in South Africa, CCI Global offers international outsourcing services for every stage of the customer lifecycle from sales all the way through to retention, and everything in between. Here they explain the importance of effective training and development for contact centre staff.
In many of his roles, Paul’s primary focus has been to substantially improve business revenue and profits through a passion of providing improved customerservice through ‘real’ innovation. Paul has received a number of awards for customerservice excellence including ‘best practice in manufacturing’ from the Victorian Government.
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