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A recent article by a major employee research and engagement consulting organization led with the above headline. They were reporting on results of their national workforce tracking poll, the highlight of which was that employeeengagement had risen 1.2% correlation.
An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. February 2006. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. www.jdpower.com. 24 April 2014. 26 August 2014. <
Going the next step, beyond employee satisfaction, does their engagement profitably drive customer behavior? First, what does employeeengagement, which has been around for over twenty years, actually mean? increased sales (repeat business and referrals), which leads to…. Customer Centric EmployeeEngagement.
The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. But, there is little that is really new or trailblazing in this idea.
Since launching in 2006 in South Africa, CCI Global offers international outsourcing services for every stage of the customer lifecycle from sales all the way through to retention, and everything in between. CCI Kenya is part of CCI Global, which is now one of the leading business process outsourcing providers in sub-Saharan Africa.
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