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His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. It is regarded as an industry-standard CX metric that will likely continue into 2020 and beyond. Summary of Key Learnings.
We limited respondents to those whose organizations contained sales, customer service, or collections contact centers. Companies that have personal interactions with a large segment of their customers see a 1-2% increase in total sales due to increases in loyalty. Letting customers know about incentives and sales. male and 34.4%
For customer service businesses, call/contact centers play an important role in driving sales, improving retention rates, delivering excellent customer service and ultimately enhancing their brand’s reach and achieving positive recognition. Omnichannel Experience Contemporary contact centers provide omnichannel experience.
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