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Your existing customers are far easier to upsell. According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. February 2006. www.jdpower.com. 24 April 2014. 26 August 2014. < www.mckinsey.com. 26 August 2014.
From 2006 to 2012, the industry’s revenue grew by an impressive 46% annually. Additionally, Filipino agents’ product expertise and upselling abilities contributed to a 15% boost in sales. This blog post will explore why the Philippines is the secret weapon for achieving customer service excellence.
Figure 7: “Drain on Resources” Agreement vs Contact Center Metrics Note: Responses have been converted to a 0-100 scale for comparison. Upselling and cross-selling were viewed as the least effective skills for garnering revenue — this is a prime coaching opportunity. Cross-Selling and Upselling: How They Differ Yet Work Together.
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