2007 Related Topics 
Beyond Philosophy
JANUARY 19, 2015
brands, covering 16 product categories, were analyzed during the period from 2007 to 2010. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. Over 600 of the most talked-about U.S.
Beyond Philosophy
OCTOBER 15, 2015
We know from our work with London Business School (that culminated in my bestselling book, The DNA of the Customer Experience, How emotions drive value , Palgrave Macmillan 2007) the emotions Frustrated and Valued are two that destroy and drive value, respectively.
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Beyond Philosophy
MARCH 17, 2015
Malcolm Gladwell’s famous book from 2007, Blink , introduced this concept in detail. But one industry where marketers are fully embracing the effects of subconscious stimuli is the supermarket. The idea a package influences a buying decision is not a new one.
Beyond Philosophy
NOVEMBER 10, 2014
In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent.
ShepHyken
MAY 10, 2022
Quotes: “TikTok in 2022 is Facebook in 2007. Repurpose content. We want to repurpose content that has already worked on YouTube, Facebook, blogs, etc., and turn those into TikToks. Now, it has more traffic than Google, a higher average watch time than Facebook or Netflix, and it is now the top downloaded app.”.
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). We discussed what we discovered from the research in a recent podcast. We discovered 20 emotions that drive and destroy value for an organization, broken down into four clusters.
Beyond Philosophy
JUNE 4, 2015
Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment. It also means that every transaction and touchpoint interaction, and the long-term relationship, needed to carry forward the organization’s unique character, must be a reflection of the perceived value represented to the customer.
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