Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). If you want to benchmark your organization’s performance in the new world of behavioral economics against other companies, take our short questionnaire. To listen in , please click here.
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