Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). However, the call center routinely has long waits on the line. We discussed what we discovered from the research in a recent podcast. Well, that requires resources.
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