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State of Multichannel Customer Service Report published by Parature and Microsoft Dynamics CRM, it’s not a moment too soon. It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customeremotions during the experience. How are companies blowing it?
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). We discovered 20 emotions that drive and destroy value for an organization, broken down into four clusters. Let’s say you chose “feeling valued” as the emotion you have targeted.
Emotions are fundamental to Customer behavior in your experience, too, whether you are in business-to-consumer or business-to-business. They affect what your Customers are going to do, and how they feel about your product. How they feel is what drives them to your store/website/callcenter queue.
According to a study by Grand View Research, the global callcenter AI market is expected to reach USD 7.08 This forecast highlights the growing reliance on AI and automation to improve customer experiences and operational efficiency in callcenters worldwide, making them essential drivers of business growth.
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