How to Measure Customer Emotions
Beyond Philosophy
APRIL 20, 2016
When I wrote my book, The DNA of Customer Experience: How emotions drive value (Palgrave Macmillan, 2007) , we worked with the London Business School and the Chair of Consumer Psychology in England to determine what emotions drive value for an organization. But what are these emotions? Top 50 Marketing Thought Leader’ Reveals Latest Trend.
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