Beyond Philosophy
JANUARY 19, 2015
Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. brands, covering 16 product categories, were analyzed during the period from 2007 to 2010. Over 600 of the most talked-about U.S.
Beyond Philosophy
OCTOBER 15, 2015
We know from our work with London Business School (that culminated in my bestselling book, The DNA of the Customer Experience, How emotions drive value , Palgrave Macmillan 2007) the emotions Frustrated and Valued are two that destroy and drive value, respectively. Follow Colin Shaw on Twitter & Periscope @ColinShaw_CX.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond Philosophy
NOVEMBER 10, 2014
In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. www.mckinsey.com. February 2006.
Beyond Philosophy
MAY 8, 2019
These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. To listen in , please click here.
Beyond Philosophy
JUNE 8, 2016
Our research culminated in my book The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). In our Customer Experience Consultancy, we find that establishing the CES requires collaboration and workshopping by a cross-functional team throughout your organization. It defines the goal.
Beyond Philosophy
JULY 23, 2019
Facebook has a series of scandals over the years, going all the way back to 2007. If you would like to find out from one of our CX consultants how you can implement the concepts we discussed in your organization’s marketing to improve customer loyalty and retention, contact us at www.beyondphilosophy.com.
Beyond Philosophy
OCTOBER 7, 2021
I wrote a book in 2007 called The DNA of Customer Experience: How Emotions Drive Value. The post 5 Rules That Absolutely Build Customer Loyalty appeared first on CX Consulting. So that begs the question, which I’ve posted before, what emotions are you trying to evoke in your customers, and what emotions would drive loyalty? .
Expert insights. Personalized for you.
358 
Let's personalize your content