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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” Why is this?

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Customers Want Better Customer Service…or Else!

Beyond Philosophy

State of Multichannel Customer Service Report published by Parature and Microsoft Dynamics CRM, it’s not a moment too soon. It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customer emotions during the experience. Customers are a demanding lot.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). It’s part of the brand and its relation to Customer Experience. Then, it can become experience-specific. As you can see, there is at the bottom, a Destroying Cluster.

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Uncover The Specific Emotions You’re Evoking

Beyond Philosophy

I’m happy to report that more and more companies realize that emotions are significant to the Customer Experience. Thinking that emotions are important in Customer Experience, or even that positive emotions are important to our Customer Experience isn’t enough. It’s an excellent first step.

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How to Measure Customer Emotions

Beyond Philosophy

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. NEV is important to know about your business because it shows how you are doing with your Customer Experience. These emotional reactions occur throughout a customer’s journey, on a moment-to-moment basis.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

It also means that every transaction and touchpoint interaction, and the long-term relationship, needed to carry forward the organization’s unique character, must be a reflection of the perceived value represented to the customer. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment.

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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

Facebook has a series of scandals over the years, going all the way back to 2007. for your Customer Experience. The Intuitive Customer podcasts are designed to explain the psychological concepts behind customer behavior. Listen to the podcast in its entirety to learn more about Can We Trust Facebook?