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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. February 2006.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. We discussed what we discovered from the research in a recent podcast.

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How to Measure Customer Emotions

Beyond Philosophy

When I wrote my book, The DNA of Customer Experience: How emotions drive value (Palgrave Macmillan, 2007) , we worked with the London Business School and the Chair of Consumer Psychology in England to determine what emotions drive value for an organization. However, the NPS score as a metric has plateaued for many organizations.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

Metrics, Measure, and Monitor – Make sure your metrics and associated goals are clear and concise while aligning with efficiency and effectiveness. Make each metric public and ensure everyone knows why that metric is measured. Jeff Greenfield is the co-founder and chief operating officer of C3 Metrics.

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How to Measure Customer Emotions

Beyond Philosophy

When I wrote my book, The DNA of Customer Experience: How emotions drive value (Palgrave Macmillan, 2007) , we worked with the London Business School and the Chair of Consumer Psychology in England to determine what emotions drive value for an organization. However, the NPS score as a metric has plateaued for many organizations.

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Four digital customer success trends to watch in 2025

ChurnZero

Are these messages and engagement strategies actually working to move lagging metrics like net revenue retention (NRR) , churn rate , and expansion revenue, in the direction you want them to be going? Marley Wagner is a freelance digital customer success consultant and fractional chief marketing officer.

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant. Arie Goldshlager.