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How to Measure Customer Emotions

Beyond Philosophy

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. But what are these emotions? We asked thousands of people millions of questions to determine 20 emotions created what we call a Hierarchy of Emotional Value: Beyond Philosophy’s Hierarchy of Emotional Value.

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How to Measure Customer Emotions

Beyond Philosophy

The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. But what are these emotions? We asked thousands of people millions of questions to determine 20 emotions created what we call a Hierarchy of Emotional Value: Beyond Philosophy’s Hierarchy of Emotional Value.

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Transforming Customer Experience with Contact Center Automation

CCNG

This technology enables real-time understanding of customer emotions during interactions. Call centers can tailor responses dynamically by deciphering sentiment, enhancing customer experiences, and fostering empathy.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). We discovered 20 emotions that drive and destroy value for an organization, broken down into four clusters. Everybody wants satisfied customers; everybody wants happy customers.

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Customers Want Better Customer Service…or Else!

Beyond Philosophy

State of Multichannel Customer Service Report published by Parature and Microsoft Dynamics CRM, it’s not a moment too soon. It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customer emotions during the experience. How are companies blowing it?

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

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Listen to the Voice in your Customer’s Head

Beyond Philosophy

We also learned Customers don’t always know there is a difference themselves. Do emotions drive ROI? If the answer is yes, then which emotions drive most ROI? Back in 2007, I wrote a book called, “The DNA of Customer Experience: How emotions drive value” addressing the answer to this question in detail.